Apartool's big bet on the italian market

December 21, 2023

3 minute read

Italy experienced a 72% increase in domestic business travel in 2022, only 14% below the 2019 record, and growth estimates project a +4% increase compared to 2019 by 2023, according to the Osservatorio Business Travel. Consequently, Italy emerges as an exceptionally promising market for business travel, and it is precisely in this scenario that Apartool sets its strategic focus.

Operating in more than 85 countries with over 120,000 apartments, Apartool has chosen to make a substantial commitment to the Italian market in 2022 to solidify its position as the leading platform for business travel in Italy. This commitment is not merely a statement of intent; Apartool has established a team dedicated exclusively to the Italian market, aiming to closely understand the specific needs and dynamics of their customers in this market. Proximity is key, and having a local team allows them to stay abreast of emerging trends, maintain effective communication with customers, and offer solutions tailored to their needs.

Today, we share three responses from Chiara Gianformaggio, Business Developer Manager at Apartool in Italy, in an exclusive interview conducted by Travel For Business, providing valuable insights into Apartool’s bet and commitment to the Italian market.

Chiara, how does your experience in the business travel sector contribute to Apartool’s growth in Italy?

“My experience in the sector allows me to understand the specific needs of our Italian clients and create personalized solutions. My goal is to leverage my market knowledge to establish strategic relationships and position Apartool as a leader in corporate accommodations in Italy.”

Why is it essential to have a dedicated team in Italy?

“Proximity to our customers is essential. Having a local team allows us to better understand their needs, quickly adapt to market trends, and offer a personalized service that truly makes a difference in their business travel experiences.”

What is Apartool’s vision for the Italian market, and how does it differentiate from other accommodation options?

“The vision is clear: we want to be the leading platform for corporate accommodations in Italy. What we observe in the business travel realm is that companies seek to enhance their employees’ experience during extended trips. They understand that housing their staff in serviced apartments is essential for their well-being and performance. Moreover, Apartool simplifies the apartment booking process, offering a single point of contact for services, payment, and contracts. The uniqueness of Apartool lies in streamlining the reservation process; we like to say we ‘hotelize’ corporate accommodation to make it as easy as booking a hotel but with the convenience of an apartment. We aim to be the effective solution for housing employees during prolonged stays, providing a unique and hassle-free experience.

Would you like to access Chiara's interview? Here, you can listen to all her responses!

In summary, the business travel market in Italy is experiencing exceptional growth, and Apartool makes a bold bet on this scenario that not only reflects an ambitious vision but also a commitment to excellence and customization in every journey.

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Aleix de Castellar

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Apartool's big bet on the italian market

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Apartool's big bet on the italian market

Table of contents

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