Apartool | Emerging trends in corporate travel and serviced apartments: insights from Marta Marín at Apartool

The evolution of demand in corporate accommodation

Marta Marín noted that serviced apartments have seen significant growth, particularly as the preferred choice for extended stays. However, what’s even more interesting is that these accommodations are increasingly being selected for shorter trips as well. The pandemic, coupled with the rise of telecommuting, has redefined the role of serviced apartments. No longer just a ‘home away from home,’ these spaces are now being used as functional workspaces that cater to the needs of today’s remote and hybrid workers.

Adapting to new work dynamics

The shift towards remote work has had a profound impact on business travel. Companies are now prioritizing accommodations that offer both flexibility and comfort to support employees who are balancing work and travel. In her interview, Marta emphasizes the importance of adapting to these new dynamics, particularly when it comes to retaining talent and meeting the evolving expectations of corporate travelers.

Current challenges in the corporate housing industry

As the demand for serviced apartments continues to grow, Marta addresses some of the key challenges facing the industry today. These include the increasing need for sustainability, greater flexibility in bookings, and the current limitations in the supply of apartments. To meet these challenges, companies are embracing sustainable practices and incorporating technology to improve the guest experience. However, despite these efforts, Marta notes that advance planning remains essential due to the rising demand and limited availability of accommodations.

Looking ahead: the role of Apartool in the changing landscape

The interview highlights the growing preference for serviced apartments as the ideal accommodation solution for corporate travel. Marta Marín points out that Apartool is positioning itself as a market leader, successfully navigating these challenges and staying ahead of emerging trends. The company is committed to offering innovative solutions that meet the evolving needs of business travelers and provide flexibility, comfort, and sustainability.

Want to learn more about the future of corporate travel and serviced apartments? Click here to view the full interview!

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October 20, 2025

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Exclusive interview with Marta Marín, Key Account Director at Apartool

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Exclusive interview with Marta Marín, Key Account Director at Apartool

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Find the apartment you need in the easiest way.

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