Transforming corporate housing: key metrics for 2024

January 30, 2025

3 minute read

The corporate housing sector has undergone a significant transformation in 2024, establishing itself as a key solution for companies and professionals on business trips. The evolution of serviced apartments responds to the growing need for greater comfort, flexibility, and personalization, especially in a context where international mobility continues to rise. In this article, we will analyze the main trends that have shaped the year, the changes in prices, and the key metrics defining the landscape of monthly rentals.

The growth of corporate housing in 2024

As companies seek to optimize their travel expenses, corporate housing has positioned itself as a strategic alternative to traditional hotels. In key markets such as Spain, France, Italy, and Portugal, demand for serviced apartments has increased significantly due to factors such as rising hotel prices and the need for more efficient accommodation solutions.

Key drivers of this growth include:

Rising hotel prices: Hotel rates have risen considerably in strategic cities, leading many companies to opt for monthly rentals that offer a better price-to-quality ratio.
Bleisure trend: The combination of business and leisure travel has increased demand for accommodations that provide a comfortable and flexible environment.
Sustainability and resource optimization: Companies are looking to minimize their environmental impact and improve employee experience through accommodations with integrated services and energy efficiency.

Prices and trends in serviced apartments for 2024

Spain

The Spanish market has seen solid growth in the corporate housing sector, driven by rising hotel prices and digitalization in reservation management. Companies in sectors such as technology, consulting, and energy have prioritized accommodations that offer greater autonomy and resource optimization.

France

The impact of events like the Paris Olympic Games has significantly increased the demand for serviced apartments in key cities. Companies have preferred corporate housing due to its flexibility, personalized attention, and cost-effective solutions for long-term stays.

Italy

In 2024, corporate housing in Italy has strengthened its position as the preferred alternative in business travel. Forecasts indicate a price stabilization in 2025, allowing companies to plan their budgets with greater precision.

Portugal

The sector has experienced significant growth, with a 25% increase in bookings for monthly rentals. The strategic planning of corporate travel has reinforced the preference for corporate housing solutions, emphasizing personalization and cost efficiency.

Key decision factors in corporate housing

Find out the key factors that global mobility decision-makers consider when choosing corporate housing for their employees by downloading the full study here.

What clients demand in 2024

Companies and employees are increasingly looking for:

Quick response times and efficient booking processes.
Flexibility in managing stays, traveler changes, and duration.
Competitive pricing for monthly rentals, with rates adjusted based on the length of stay.
Basic additional services included, such as periodic cleaning and maintenance.
Pet-friendly options for employees traveling with pets.
Optimization of advance booking tools, allowing better expense planning.

The future of corporate housing in 2025

For the coming year, key business travel trends point to:

Greater personalization: The use of artificial intelligence will allow monthly rental options to be tailored to each traveler’s specific needs.
Sustainability: Companies will prioritize accommodations with a lower carbon footprint and eco-friendly certifications.
Digitalization: Automation in reservations and accommodation management will improve operational efficiency.
Diversification of stays: Increased demand for serviced apartments for both short and long-term stays.

If you want to explore the full corporate housing study for 2024 and the upcoming trends for 2025, download the complete report at this link.

Transforming corporate housing: key metrics for 2024

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Transforming corporate housing: key metrics for 2024

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