After a few tough years as a result of the pandemic, business travel is back and now more than ever, with a lot of strength in the Balearic Islands, especially Ibiza. Throughout 2021 and 2022, Ibiza has laid the foundations to become a benchmark for business travel in the Balearic Islands, taking advantage of the presence of a large number of companies and the holding of events and trade fairs, a clear indication of the island’s potential.
Business trips are a way to achieve an improvement in occupancy, spending and traveller loyalty
Business travel to Ibiza attracts a wide variety of travellers from different European countries, although it is common to find professionals from Spanish companies. These are managers, executives and employees who need to travel to the island for work purposes.
As for the needs of these business travellers, they require flats for medium and long stays with all the comforts and services necessary to be able to work and rest properly. In addition, it is common for them to request spacious flats located in quiet areas, with comfortable and fully equipped work spaces.
As for the areas most in demand by business travellers in Ibiza, the city of Ibiza and its surroundings are particularly noteworthy, as they are home to a large number of companies. The areas with the highest demand tend to be those that are central but away from the noise, such as Sant Jordi de ses Salines and Playa d’en Bossa.
Why go for business travel if you own flats in Ibiza?
The main benefit of promoting business tourism is that it allows the tourist season to be deseasonalised, which makes it possible to optimise the rental of flats. According to a study carried out by the Ibiza Town Hall, this segment needs accommodation during all seasons of the year. Furthermore, this study shows that the first half of 2023 will see the consolidation of business activity after the decline caused by the pandemic.
Diversify, de-seasonalise and rationalise
Therefore, making your flat available to the business traveller is a diversification strategy, reaching potential markets and a large public that needs accommodation, and a strategy of deseasonalisation, no longer focusing all possible bookings on the holiday traveller. It is also a rationalisation strategy where quality is prioritised over quantity.
