Corporate housing is becoming an increasingly common choice for those managing workforce mobility and business travel.
That’s what Ariosi and the Travel Intelligence Network predict in their latest GSAIR (Global Serviced Apartment Industry Report). The study is an invaluable source of information for travel agencies, relocation companies, and businesses with teams that travel regularly. Today, we’re sharing the main takeaways.
Growth in the corporate housing market The report presents a strong growth outlook :
The global market is expected to reach €211.117 billion by 2030, with an annual growth rate of 12.7%. Europe will follow a similar trend, with a 12.3% growth rate over the same period. In the UK, the sector is set to double, growing from €3.542 billion in 2024 to €7.498 billion in 2033. This growth is driven by the rise of “purposeful travel” , the consolidation of hybrid work , and the growing need for functional accommodation for medium- and long-term stays .
The fastest-growing regions According to the report, the regions with the highest current and projected demand for corporate housing are:
Western Europe (UK, Germany, France, Spain, and the Netherlands): driven by high business activity, tech hubs, and international events.North America (USA and Canada): with a strong presence in sectors such as finance, pharmaceuticals, and technology.Asia-Pacific (Singapore, India, Australia): fueled by regional hubs and emerging markets.Middle East : due to the intensive use of corporate apartments for mid-term project stays.
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Hybrid work and new mobility dynamics The transformation of work models is one of the main drivers of flexible corporate housing .
In Europe, 30% of employees work in a hybrid model. Globally, 51% of companies have established flexible work as part of their organizational policy. Stays of more than 7 nights already account for 40% of the global total in serviced apartments. With the expansion of hybrid work, there is growing demand for accommodations that allow guests to work remotely in comfort .
Generational change and digitalization Generation Z (born between 1995 and 2009) already represents 23% of the global workforce and is expected to surpass 30% in Europe before 2030. This generation is reshaping the expectations of corporate travelers: more digitalization , greater autonomy , and environments that integrate life and work .
71% of young employees prefer accommodation options that offer contactless check-in, instant connectivity, and real-time management apps. This profile is more likely to accept temporary assignments when supported by digital tools that provide control and flexibility. Sustainability as a key corporate decision factor Sustainability has become a decisive factor in corporate accommodation choices:
68% of travel buyers in Europe state that it has a direct impact on their supplier selection. 43% of corporate apartment operators report that their ESG policies have been key to winning new contracts. 78% of bookings in 2024 were made in accommodations that promote practices such as energy efficiency or carbon offsetting. Lead time: bookings made further in advance The average time between booking and check-in continues to increase in the corporate sector:
31% of bookings in Europe in 2025 were made more than 60 days in advance, compared to 26% in 2024. Globally, 22% of bookings are now made more than two months ahead of arrival. At Apartool, we always recommend booking as early as possible to secure more options and better rates.
Apartments vs. hotels: a growing preference The use of serviced apartments in the corporate sector continues to rise:
In 2024, they accounted for 34.2% of global corporate bookings, compared to 50.1% for hotels. Stays longer than 7 nights now represent 42% of all nights booked in serviced apartments. This shift reflects a growing preference for more functional accommodation for long stays — offering kitchens, privacy, and dedicated workspaces.
Technology integration: an urgent need The corporate guest experience depends not only on the accommodation itself but also on how it’s booked and managed :
68% of corporate apartment bookings are still made manually, outside traditional TMC or GDS platforms. 74% of travel managers admit that the lack of tech integration limits the adoption of this type of accommodation, despite traveler preference. This creates operational friction , with multiple points of contact, lack of traceability, and difficulty consolidating data.
Apartool helps you navigate this transformation The GSAIR 2025 Report highlights a deep transformation driven by changes in work models, ESG priorities, new generations of travelers, and an increasingly demanding digital environment.
In this new landscape, mobility managers need partners who truly understand the context . At Apartool, we work every day to make it easy for you to adapt to this market evolution:
Access to more than 300,000 apartments in 85 countries. Whatever you are looking for, you will find it in our portfolio. And if not, we will find it for you. We continue to expand our agreements with partners worldwide and are happy to prioritize your specific needs.Work-ready accommodations. All our apartments feature high-speed internet, furnished workspaces, and all essential services for a smooth stay, including utilities, weekly cleaning, and extensive support hours. Every property is pre-validated and meets comfort and environmental standards, ensuring no unpleasant surprises at destination.A team of experts to support you every step of the way. One of our Account Managers will help you integrate corporate apartments into your operations, tailored to your needs. Our Booking Managers specialize by account, so you do not need to repeat information and can receive your proposals within hours.A digital platform to simplify apartment management. View detailed property pages, verify features, included services, and carbon footprint. Confirm with a single click and manage the entire contracting process automatically.See for yourself all the advantages Apartool brings with your next booking. Submit a request and secure your next apartments quickly and efficiently.
What is GSAIR 2025 and how was it created? The Global Serviced Apartment Industry Report reaches its twelfth edition in 2025 and stands as the most comprehensive analysis of the sector worldwide. Published by Ariosi and compiled by the Travel Intelligence Network (TIN) , the report examines data from:
1.6 million overnight stays over the past two years 34,000 bookings made worldwide 1,000 destinations across 130 countries In addition to this quantitative analysis, it includes interviews and articles featuring operators, agencies , travel managers, and mobility leaders.
Frequently asked questions about corporate housing growth and the GSAIR 2025 report What is the GSAIR 2025 report? The Global Serviced Apartments Industry Report (GSAIR) 2025 is an annual industry study covering trends, demand, and growth forecasts for the global corporate and serviced apartment sector.
How much is the corporate housing market expected to grow? According to the GSAIR 2025 report, the corporate housing sector is projected to grow by around 12.7% annually through 2030, driven by hybrid work and changing travel habits.
What is driving growth in corporate housing through 2030? Key drivers include the rise of hybrid work, longer business assignments, demand from Gen Z travelers, sustainability priorities, and greater digitalization and tech integration in booking and management.
How is hybrid work changing demand for corporate housing? Hybrid work has increased the number of longer, flexible business stays, pushing more companies toward apartment-style accommodation instead of traditional short hotel stays.
What role does sustainability play in the future of corporate housing? Sustainability is becoming a core selection criterion, with more companies and travelers favoring corporate housing providers that can demonstrate a lower environmental footprint than traditional hotels.
