Top 4 business travel trends according to GBTA Europe Conference

November 23, 2023

3 minute read

From the 14th to the 16th of November, more than 1,100 business travel experts from 29 countries met in Hamburg. The German city hosted the GBTA + VDR Europe Conference, Europe's largest event for business travel management professionals.

This year Apartool actively participated in this conference and our team immersed themselves in fascinating discussions and connecting with industry leaders. Today, after three days delving into the needs of Travel Managers and business travelers, we are excited to present 4 popular trends in business travel that captured all the conversations.

1. The resurrection of the business trip

According to data shared by Suzanne Neufang, CEO of the Global Business Travel Association (GBTA), the confidence in the recovery of the sector is evident. A surprising 84% of those surveyed by GBTA in October reported that their companies' business travel in 2023 has largely recovered compared to 2019, demonstrating the resilience and adaptability of the sector.

2. Importance of technology and artificial intelligence

Artificial Intelligence is driving efficiencies and improving business travel management. These solutions are not only transforming the process, but are shaping a new era of business travel management. By simplifying procedures and streamlining decisions, technology emerges as a fundamental pillar for the travel manager, optimizing their workflow.

3. Sustainability as a strategic priority

According to a GBTA survey carried out in 2023, 39% of experts consider that sustainability will be the main strategic priority in the context of business travel programs by 2024. With growing environmental awareness, companies are adopting greener practices in their business travel programs. From greener transportation options to more environmentally friendly accommodation. Without a doubt, sustainability is becoming a fundamental pillar in business decision-making.

4. Reinvention to improve user experience

The business traveler experience has come to the fore. This is why reinvention is so important. From detailed personalization to the integration of more private and relaxed moments, promoting the "bleisure" trend, where business trips are completed with moments to sightsee and enjoy the destination, they are shaping a more pleasant and productive travel experience for displaced professionals.

At Apartool we confirm the reactivation of business trips based on our own data, with a 900% increase in requests for corporate apartments since 2019. Also following the explained trends, we base our corporate housing proposal on the combination of technology and personalized service, essential for customer satisfaction. Or as our Key Account Director Marta Marin highlights: "At Apartool we provide accommodation, and also comprehensive solutions that transform the business travel experience."

Top 4 business travel trends according to GBTA Europe Conference

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Top 4 business travel trends according to GBTA Europe Conference

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