Last week, Marc Vilar, CEO and co-founder of Apartool, took part in the panel discussion "Technological Innovation: Redefining Corporate Travel Experience " at the XV National Congress of Travel Managers by IBTA, and a team from Apartool attended FITUR. In this gathering, the central theme was technology, and there were four key debates related to this aspect:
1. Evolution of Extended Stays and Its Future in the Corporate Sector During the debate, it was concluded that technology has been and will be essential in the evolution of extended stays in business travel. It was highlighted that the technological landscape completely redefines the experience, not only simplifying processes but also enhancing efficiency and comfort at every stage of corporate travel.
2. Evaluation of Technological Innovations: Travel Manager vs. Corporate Traveler The discussion led to the conclusion that both parties, both the travel manager and the corporate traveler, significantly value technological innovations. Key aspects and functionalities of tech solutions that are particularly appreciated by both stakeholders were identified, such as the opportunity technology provides to personalize the experience.
3. Adoption of Technologies by Travelers Travelers are increasingly accustomed to using technologies, although there is still some resistance to change. During the discussion, effective strategies to overcome these resistances and encourage broader adoption of technology in corporate travel were explored. One such strategy is organizing sessions for travelers to familiarize themselves with new tools and using these encounters to demonstrate how these technologies can enhance their experience and efficiency at each stage of the journey.
4. Technological Innovations in the Short and Medium Term Regarding future innovations, the commitment of companies to continually redefine the experience in corporate accommodations through the continuous integration of innovative technologies was emphasized. The convergence between human factors and artificial intelligence was highlighted as a magical formula that will drive the corporate travel industry, emphasizing the essential role of human talent in this transformation.
In light of these recent discussions, Apartool reaffirms our commitment to technological innovation in the corporate accommodations sector . Technology has solidified its position as a key aspect in the evolution of business travel, streamlining processes, and enhancing the overall experience. We look to the future with a commitment to integrating innovative technologies, emphasizing the importance of the convergence between human factors and artificial intelligence in the ongoing transformation of the corporate travel industry.
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